We Took the Top Down and Cranked up the Attitude

FIAT® brand takes over the streets of Austin.

Play the video to see the Scuderia Ferrari drivers, Fernando Alonso and
Felipe Massa, experiencing the All-New FIAT® 500 Abarth Cabrio in
anticipation of its North America debut at the 2012 Los Angeles Auto Show.
Then check out the map below to see what the FIAT brand has going on at the big race.

click for video: Scuderia Ferrari's Fernando Alonso & Felipe Massa test the FIAT 500 Abarth

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On the Grind with Erica Hosseini

Surfers from coast to coast are celebrating the launch of the FIAT®500L. With 33 additional inches of rooftop, this cinquecento’s lengthy silhouette serves as the ideal foundation for a surf rack to transport their precious surfboards. Since the surfboard is considered an art form in the eye of a surfer they appreciate that the styling of the 500L complements the curves and craftsmanship of the board.

Sun-kissed surfer and model Erica Hosseini proved that she can cruise all day and night with the help of her FIAT 500L in this video for the GrindTV video series, which celebrates…

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Fiat Considering to Shift Production Out of Italy


Sergio Marchionne already said he’s considering moving Fiat’s corporate headquarters to the U.S., and now Alfa Romeo’s production could shift over as well.

Over the recent years, Marchionne has made his distaste for conducting business in Italy clear, complaining about high cost and obstacles. With Alfa Romeo launching in the U.S. by 2015, it’s a possibility Marchionne would move production of those models to America.

Marchionne is working hard to complete the Fiat-Chrysler merger, and has made it clear that once the merger is finished he plans on shifting from the Italian stock…

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Fiat paints a platoon of bodies into a 500 Abarth Cabrio

This ad for the new Fiat 500 Abarth Cabrio, is a photograph of a real event. The car above is actually a baker's dozen of women painted by a renowned body artist and carefully positioned to evoke the sexy Italian microcar. Even knowing what you're looking at, you need a triple-take to fully comprehend it. But does it make you want to buy a Fiat?

The body artist assigned the daunting task of painting a platoon of models into a Fiat 500 is Craig Tracy. Since the job required much flexibility, Tracy and team recruited circus performers, artists…

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2014 Fiat 500L

Fiat has moved on from its initial marketing flop with J.Lo. The brand now deploys a little Italian cheek—literally—with scorpions snipping bikini tops and singer Pitbull fist-bumping the tiny 500 into the American psyche. Sexy sells, and sales are up, but now comes the five-door 2014 500L, in which the 500’s cutesy, bug-eyed face looks like it’s been pasted onto a mop bucket.

Fiat portrays the 500 as an emotional purchase. The 500L, on paper, isn’t. It was created to a calculus intended to stanch the outflow of buyers who are looking for something…

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Five-Point Inspection: 2013 Fiat 500e

E for Electricity

E for electricity

As fuel prices continue to test the limits of infinity, small cars are becoming more appealing to more new car shoppers; this downward spiral is evident. Many people that used to drive full-size SUVs a decade ago have opted for more efficient crossovers. Large-sedan buyers have traded in their tugboats for midsize models and compact-car owners are thinking even smaller, or outside the box all together. Schwinn is a great way to save money, both on gas and gym memberships.

Along with diesels and hybrids, pure-electric vehicles are a great way to avoid getting…

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2014 Fiat 500L to start at $19,100*

2014 Fiat 500L - front three-quarter view, white

We've already driven the decidedly weird-looking 500L in its European-spec form, and now the folks at Fiat have just released US-specific pricing, which means that our US media drive is coming up soon. If you want to get your hands on the biggest of the little Fiats, you'll need at least $19,100 (*plus $800 for destination).

That base price gets you the 500L Pop spec, powered by a 160-horsepower, 1.4-liter MultiAir turbocharged inline four-cylinder engine (the only powerplant on offer), mated to a six-speed manual transmission. This base model comes equipped with 16-inch chrome-plated wheel covers…
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A small turbo makes a big difference

The Fiat 500 lineup has been expanding ever since inception, now offering a convertible, sport-tuned Abarth version, and the new-for-2013 500 Turbo that looks to blend the best aspects of both the standard car and the hot hatch. For those who want something faster than a regular Fiat 500, but who don't want to spend the $22,000 (base price) for the Abarth, the Fiat 500 Turbo looks to offer the best of both a hot hatch and a commuter friendly subcompact.


1. The Fiat 500 Turbo is equipped with a turbocharged 1.4-liter engine that makes…
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